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"Inappropriate" Nivea Ad
Topic Started: Thursday, 18. August 2011, 17:47 (1,589 Views)
Stacha
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An ad posted on Nivea USA's Facebook today had hundreds of people in an uproar. The ad depicts a clean-shaven black man preparing to toss a mask of a black man with unruly hair with the words with the words "Re-Civilize Yourself," and "Look Like You Give a Damn!"

Many people interpreted the ad as being racist, and Nivea removed the ad after over a hundred people posted on the wall objecting to it and calling it offensive.

Personally, I want to smack each and every one of them upside the head. The fact that people immediately interpreted the ad as racist is proof that the ideas of racism are alive and well. As long as we keep insisting that there are feelings of inequality and prejudice where none previously was, we keep creating it. Like a self-fulfilling prophecy.

The ad was merely intended as a stab at unruly hairstyles, and wasn't directed mainly at black people. It's intended audience was men with wild hair. When people look at advertisements, they need to see a man. Not a black man, or a white man, or Hispanic or any other.

The man featured in the ad commented on the discussion of it with, "Funny I'm the man in the ad...inside looking out Nivea had no intentions on offending people...I myself am not offended because I understand what the ad is trying to say I understand that Nivea For Men is a company that sells grooming products to men...I can see why folks are offended but I think its a reach to call this out but that's just my opinion, not here to dispute any opinions they're all great/insightful...BUT...can't believe I'm asking this but had the man been white throwing a white mask would the media response be the same? Answer that honestly. "

Here's the ad: Clicky
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[9:10:49 PM] Cody: YOU'RE GETTING TOO FACTUAL
[9:10:58 PM] Stacha: FACTUAL, CODY?
[9:11:04 PM] Stacha: WE'RE TALKING ABOUT CHUPACABRAS
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Gabe.
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fail thats why i dont like the America page :r
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Kewksenberg
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I don't see how it's racist. All I see is a black man holding some other dude's (with bad hair) head.


If it were white/hispanic,etc I think it wouldn't make a difference.
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Stacha
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Plenty of people are calling for boycotts, and you can bet that others will try to file lawsuits against the company. It's all just ridiculous, but I don't think the problem is centralized to America. True I don't know about other countries well enough to say anything at all, but I imagine the same sorts of problems are everywhere, just maybe more or less predominant.
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[9:10:49 PM] Cody: YOU'RE GETTING TOO FACTUAL
[9:10:58 PM] Stacha: FACTUAL, CODY?
[9:11:04 PM] Stacha: WE'RE TALKING ABOUT CHUPACABRAS
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Gabe.
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Stacha
Thursday, 18. August 2011, 18:19
Plenty of people are calling for boycotts, and you can bet that others will try to file lawsuits against the company. It's all just ridiculous, but I don't think the problem is centralized to America. True I don't know about other countries well enough to say anything at all, but I imagine the same sorts of problems are everywhere, just maybe more or less predominant.
they dont have nor ever had this ad on UKs page
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Stacha
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Well maybe not, I'm saying that the issue of seeing racism and other offensive material where it isn't is probably a recurring problem in countries.
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[9:10:49 PM] Cody: YOU'RE GETTING TOO FACTUAL
[9:10:58 PM] Stacha: FACTUAL, CODY?
[9:11:04 PM] Stacha: WE'RE TALKING ABOUT CHUPACABRAS
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Louisa
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am i missing something? XD i literally can't for the life of me understand how this is racist. o.O
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FallenShadow
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Louisa
Thursday, 18. August 2011, 18:51
am i missing something? XD i literally can't for the life of me understand how this is racist. o.O
Congrats, that means you're smarter than the rest of the people who did see it :P

What they see as "racist" is that it's a black man and it says "Re-civilize yourself" and "look like you give a damn". The prejudice people out there saw that as Nivea calling black men/people uncivilized and stating they don't care what they look like.
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Louisa
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so actually if anything, the people saying it's racist are actually the racist people, if that makes sense :P
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Stacha
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Louisa
Thursday, 18. August 2011, 20:10
so actually if anything, the people saying it's racist are actually the racist people, if that makes sense :P
Most of the people objecting to the ad are black people claiming they'll never use the products again because they're so offended.
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[9:10:49 PM] Cody: YOU'RE GETTING TOO FACTUAL
[9:10:58 PM] Stacha: FACTUAL, CODY?
[9:11:04 PM] Stacha: WE'RE TALKING ABOUT CHUPACABRAS
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Louisa
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Stacha
Thursday, 18. August 2011, 20:16
Louisa
Thursday, 18. August 2011, 20:10
so actually if anything, the people saying it's racist are actually the racist people, if that makes sense :P
Most of the people objecting to the ad are black people claiming they'll never use the products again because they're so offended.
oh dear :@
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Hector
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Louisa
Thursday, 18. August 2011, 18:51
am i missing something? XD i literally can't for the life of me understand how this is racist. o.O
This.

Talk about overreacting. -_-'
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Genaro
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Louisa
Thursday, 18. August 2011, 18:51
am i missing something? XD i literally can't for the life of me understand how this is racist. o.O
Exactly my thoughts. I am hispanic and, seriously, wtf.
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Stacha
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When you wear my flower, you make it beautiful.
I don't know if you'll all be able to view it, but here is a link to their Facebook page. You can see for yourselves the things people are saying. Clicky 2.0
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Quote:
 
[9:10:49 PM] Cody: YOU'RE GETTING TOO FACTUAL
[9:10:58 PM] Stacha: FACTUAL, CODY?
[9:11:04 PM] Stacha: WE'RE TALKING ABOUT CHUPACABRAS
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Louisa
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i don't know if i should be worried or laughing that these people exist
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Genaro
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Hot Damn!
Seriously, racism, sexism, and all that junk will only be relevant as long as the people make it relevant.
A woman in the FB page is acting all riled up because she was asked that if the image was of a white bro doing the same thing, would she still be angry? She answered that it was an insult to Afro-American history and some shit like that.

IT'S OFFENSIVE TO YOUR HISTORY? SERIOUSLY? PEOPLE LIKE YOU ARE WHY THOSE KIND OF VIEWS ABOUT IT STILL EXIST. GET OVER YOURSELF NOW, PLEASE.
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Trouble will find you, she's an awfully cunning bird. And progress, it blinds you, it's in every lesson learned.
Failure leaves more room for improvement, masquerading as time well spent.
Honesty is a noble tool, I'm gonna learn to use it wisely. Reason outweighs the rules, when I lead with you behind me.
Loyalty sadly held prisoner, and pity is her only visitor.
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Stacha
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When you wear my flower, you make it beautiful.
No one can deny that Africans were horribly mistreated in America in the past, and in some instances, still are today. But as long as people assume racism exists, especially where it absolutely doesn't, it can never truly be put in the past.

We should always remember what happened, but expecting it wherever we look now just reinforces the idea that we're all separate. :/
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In this world you can be oh so smart or oh so pleasant. Well for years I was smart. I recommend pleasant.
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Add Me. | Ask Me.
Arahna Excerpt - Critique is super appreciated. :]
Frozen gorgeousness

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Quote:
 
[9:10:49 PM] Cody: YOU'RE GETTING TOO FACTUAL
[9:10:58 PM] Stacha: FACTUAL, CODY?
[9:11:04 PM] Stacha: WE'RE TALKING ABOUT CHUPACABRAS
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cynosure.x
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"had the man been white throwing a white mask would the media response be the same? Answer that honestly. "

They wouldn't make a fuzz about it if it were a white man. :)
So stupid to think of this ad as racist. Like, why would Nivea even create an ad with the meaning of it being racist come on, really?
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Dragon Lord
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Thursday, 18. August 2011, 22:53
No one can deny that Africans were horribly mistreated in America in the past
Not just America either, all over the world they were mistreated and used as slaves. It is sad, and this isn't even the worst example of it either.

You have a movie with all white people in it, people cray racism because there is only whites. You have a movie with all blacks, and people cry that it's stereotyping, hence it's racist.

Let's all just agree on one conclusion: The majority of people in the world are idiots. Every country has them, and as long as those idiots exist, things like this will exist.
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cynosure.x
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Dragon Lord
Friday, 19. August 2011, 03:33
Stacha
Thursday, 18. August 2011, 22:53
No one can deny that Africans were horribly mistreated in America in the past
Not just America either, all over the world they were mistreated and used as slaves. It is sad, and this isn't even the worst example of it either.
This. They weren't treated any better in Europe then in America.
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